Case Study
Enhancing Communication and Engagement for
New Belgium Brewing
OVERVIEW
New Belgium Brewing (NBB), a leader in the craft beverage industry, faced the challenge of effectively connecting with their increasingly distributed workforce. With recent acquisitions and changes in the malt beverage market, NBB sought to engage their employees, leadership team, and C-suite decision-makers through impactful, professional, and branded internal events.
Earth Coast Productions (ECP) partnered with NBB to elevate their internal meetings—Quarterly Meetings, CEO Fireside Chats, and All-Company Meetings—by providing high-quality livestreaming solutions. Through a seamless collaboration, ECP helped NBB engage their workforce with polished, branded broadcasts, reinforcing company culture and fostering strategic alignment.
The CHALLENGE
- Streamline internal communication and engagement for a distributed workforce. With employees and leadership spread across various locations, NBB needed a reliable solution to deliver professional livestreams for their internal events, ensuring accessibility and engagement for all attendees.
- Deliver high-production-value livestreams that reflect NBB’s brand identity. As a company known for its creativity and professionalism, NBB required a partner who could represent their brand with polished, visually engaging broadcasts for internal audiences.
- Facilitate collaboration and strategic discussions. The livestreams needed to integrate seamlessly with NBB’s Microsoft Teams platform, allowing for interactive features like live Q&A sessions and Town Halls.
The SOLUTION
A Professional, Branded Live Streaming Experience
To address NBB’s challenges, ECP provided comprehensive production services, elevating their internal meetings with high-quality visuals, seamless technology integration, and professional event execution.
Key Elements of the Solution:
Brand-Forward Production Design:
- Custom up-lights, pipe-and-drape setups, and New Belgium-branded logo gobos.
- Designed custom lower-thirds, loop videos, slides, and graphics to maintain brand consistency.
Technology Integration and Interactive Features:
- Collaborated with NBB’s IT team to set up Microsoft Teams Town Halls.
- Facilitated live Q&A sessions for audience participation, ensuring an engaging experience for all attendees.
Polished Execution:
- Managed all aspects of production, from pre-event setup to real-time broadcasting.
- Delivered responsive and flexible service, accommodating last-minute adjustments with ease.
The RESULTS and IMPACT
Positive Feedback from Employees and Leadership:
NBB employees and leaders consistently praised the broadcasts’ professional quality and engaging format.
Megan, a key stakeholder, shared:
...working with Earth Coast has been an exceptional experience from start to finish. Their professionalism, efficiency, and commitment to quality truly stand out. The entire process was remarkably smooth, with the team demonstrating remarkable responsiveness and attention to detail. I especially appreciated their flexibility in making last-minute adjustments, which showed their dedication to meeting our needs. The level of service provided was outstanding, and I cannot recommend them highly enough.
Enhanced Brand Representation:
ECP was more than a service provider; they acted as NBB’s dedicated media partner, owning and delivering on NBB’s brand representation with professionalism and precision.
Future Vision:
NBB plans to continue working with ECP in 2025 to further enhance their internal meetings, uplevel production quality, and refine processes. Additionally, there are exciting possibilities for expanding into external broadcasting events to showcase NBB’s industry leadership.
Why Earth Coast Productions?
Through a unique blend of professionalism, strategic media integration, and brand-focused production, Earth Coast Productions has helped New Belgium Brewing connect, engage, and inspire their workforce. By going beyond standard AV services, ECP acts as a trusted media partner, delivering outstanding results for every project.
