Live Streaming emerged in the last two years as the most optimal way to connect with your online audience through real-time, interactive video. Live Streaming is a revolutionary media service for businesses to communicate and engage with their customers in an authentic way. Live Streaming makes online video interactive, authentic, and satisfying for viewers. One of the ways live Streaming is different from other content mediums is that the audience tuning into a Live Stream can get their questions answered immediately. That means that during a Live Stream you can connect with anyone interested in your services and answer speak with them in an authentic, trust-building way.
In 2018, virtually anyone can live stream. All you technically need is a smartphone and a Facebook account. If done strategically, however, incorporating Live Streaming into your digital marketing toolkit will not only grow and engage your online audience, but also boost your sales growth.
Live Streaming starts with what you’re already doing as a business. Are you holding events, business meetings, or seminars? Do you have information that you’d like to compellingly communicate to your customers or online audience?
If the answer is yes, the next thing you need to consider is how you’re going to engage your audience live. Here are 3 things to consider:
A professional live stream employs multicam video production to capture and replicate the immersive experience of the live event. Incorporating shots of the speaker, audience, and activities at your event all help engross your viewers in the live experience. The switch from a singlecam to a multicam Live Stream could mean huge growth in online ticket sales.
So you might be engaging everyone in the room of your event. But remember, you’re live now. What are you doing to make your online audience feel like they’re in the room with you? You can pose questions and polls for your viewers to answer through your Live Streaming portal.
How are you using your stream in your sales funnel? The benefit of a Live Stream is that you can include CTA’s onscreen. Invite your viewers to sign up for your email list, or provide links to your landing pages for the products you talk about on your stream.
I’m glad you asked. Companies that are using video are growing at an average rate of 49% more than companies that are not using video. To really take advantage of Live Streaming and online video, there are a number of things to consider--strategic Live Streaming involves everything from multicam production to strategic audience interaction and ticket sales.
With Earth Coast, Live Streaming is made simple and easy. Here’s how your event will go with our professional assistance:
For day-to-day social media updates, Live Streaming can be as simple capturing live footage from your phone. If your company is doing something exciting, or if you want to hold a spontaneous Q&A session for your audience, click the red button and be on your way.